Originally, the bottom piece of the totem pole was actually viewed as the most critical structure of the totem pole. They would contract the best artists to carve out what would end up being the foundation of the entire piece. Somewhere along the lines we’ve lost sight of this concept and have begun undervaluing the critical role that each of us plays, regardless of title or hierarchy. We’ve handed over our power to be an “employee” vs. business owner. But the workplace is going through a revolution. We are experiencing more career fluidity than ever before. Organizations are getting flatter and flatter. At the same time, we are coming out of a tradition of extremely high levels of command and control that were great for efficiency when the work place was a simple assembly line structure, but severely limits the productivity of our current complex work environments. You owe it to yourself to take ownership of your work back, regardless if you are a an independent contractor, run your own business, or set up shop under the umbrella of a larger organization; you are a business owner. This book provides a road map where there is none. The tips, insights, and real-world examples are set up to help any individual carve out their own path, regardless if they are currently working in a job to make ends meet, sitting in an executive leadership position trying to carve out a stronger brand and broader influence, or a career “employee” getting ready to reinvent into the next chapter of work successfully.