In today’s world of interconnected and “always-on” information, companies that succeed are those that compete by leveraging strategic control points. A strategic control point is a part of a market that, if controlled by one party, can be used to leverage power elsewhere. This can occur throughout the supply chain, in a related business, or even in an unrelated market
The Carrot and the Stick uses detailed examples and case studies – ranging from historic cases like Vanderbilt’s railroad in New York to current cases like Amazon’s control of the value chain – to explain how finding and leveraging points of strategic control can be the key to success in today’s convergent, fast-paced markets. The book focuses on how to spot and own potential points of strategic control, how to extend them to multiple markets, what tools and processes can be implemented in order to utilize the principle in practice, and how to “pry loose” existing points of strategic control owned by others. Applicable to all industries, this book can help alter business outcomes.
It is within everyone’s ability to switch on the energy attached to living consciously and stepping into leadership as a limitless enterprise. Conscious Leadership: 7 Principles that WILL change your business and change your life, offers leaders from all walks of life insightful alternatives and practices that will enrich your leadership skills while bringing into alignment the whole you, with all your unique and essential humanness. “When you operate as a conscious leader, present and engaged in lifting up those you lead and serve, you switch on your highest self, the human being you were designed to be. Remember that this is not a dress rehearsal, but the real deal. Are you practicing to live your life or embracing your most powerful and luminescent self? The choice is yours to make. The real you can and will be more than what others say you are. Be courageous, be fulfilled and be the director of a joyful and meaningful life. Illuminate your ambitions to make a significant difference.”
This is a true story of resilience, courage and the power of choice. After the publication of Conscious Leadership: 7 Principles That Will Change Your Business and Change Your Life, many inquired as to how these principles were formed.
Dying to Live is a compelling account of the author’s life stories, from abandonment to enlightenment, shared with sensitivity, illumination and humor. Michael Bianco-Splann guides the reader through vignettes of his life’s adventures, the losses, the successes and the treks into the dark night of the soul. Along the journey, great lessons emerged, creating the building blocks of conscious leadership and a life centered on the power of choosing love, compassion and understanding. Choosing to live means stepping into the real you, operating in the present tense and lovingly accepting the call and belief that one person can make a difference in the lives of others.
Live True vividly illustrates and breaks down the philosophy of Mindfulness, and what it means to live in the present moment; authentically. “Mindfulness and authenticity are inexorably linked. It keeps us honest,” writes Ora Nadrich in her timely, and much needed book on raising awareness and consciousness of who we are, and more importantly; who we are not. Each of the thirty brisk, informative chapters, not only showcase Ora’s effective techniques for living in the present moment with authenticity, but also, in her knowledgeable, and warm narrative style, guides us through various aspects of effective Mindful behavior, while pinpointing the challenges that impede us from connecting to ourselves authentically, and the dangers of not living in total awareness. Each chapter then culminates with a unique, useful meditation for readers to practice: thirty meditations for each of the thirty days in a month to help us discover, awaken and connect ourselves – in a mindful way – to all those qualities and core values that make us unique only to ourselves.
In this thoughtful and straightforward book, Ora shares with us the pr
inciples of effective Mindfulness, and combines them with specific meditations that are simple, direct and applicable to everyone, and helps connect us to our true nature. Authenticity is her mantra.
Live True provides practical, tangible information and meditations to help us connect with our authentic selves, and keep us connected. Ora, who adheres to the Buddhist principle, “What we believe, we become,” has helped awaken hundreds with her Mindfulness Meditation techniques to overcome the obstacles that hold us back, and keep us from achieving the many benefits of being mindful.
Fake news and “alternative facts” permeate our modern culture, causing ever more confusion to what is real and true. Authenticity is more important than ever as a prescription for peace, happiness and fulfillment. Live True fills that prescription.
Written in a down-to-earth, supportive voice, Ora’s Live True offers the modern approach to Buddhist teachings of awareness and compassion; making them instantly accessible and adaptable to everyday life and everyday people. The book is expertly divided into four sections – Time, Understanding, Living, and ultimately, Realization — to take the reader through the necessary stages of understanding how to connect to our authentic selves and experience the joy and peace – the ever-present wholeness – that comes from living Mindfully. “Everyone needs a daily discipline,” Ora advises, “to attain clarity and focus, to make it easier to envision and attain goals. This book will help guide you through the mindful practice of meditation and connecting to your inner awareness, in order to live more truthfully and authentically, which will help you stay on track and take control of your destiny.”
Culture is the key to success for every organisation, but what do great cultures do and what makes them successful? In Culture Fix, author Colin D Ellis shows you how to change the way you do things and create a winning culture that will keep your organisation relevant today and into the future.
No matter your business, industry or country, your culture’s success depends on the emotional intelligence and engagement of people within it. Whether you’re a CEO, a manager, or a team leader, this comprehensive playbook provides everything you need to build self-motivating teams capable of delivering great value and great employee experiences for your organisation.
Many organisations lack the knowledge for creating cultures that are uniquely suited for their people. Culture Fix offers real-world solutions to problems of culture change in organisations and teams of all types and sizes.
* build an aspirational vision for your organisation or team
* create a set of values that mean something
* enhance the communication between your people
* adopt the mindsets and behaviours for a successful culture create the right environment for innovation and creativity
Practical, insightful, honest and funny, Culture Fix: How to create a great place to work will show you how to create a workplace where great people can accomplish great things.
Introducing The Power of Agency, a science-backed approach to living life on your own terms. Agency is the ability to act as an effective agent for yourself―reflecting, making creative choices, and constructing a meaningful life. Grounded in extensive psychological research, The Power of Agency gives you the tools to help alleviate anxiety, manage competing demands and help you live your version of success.
Renowned psychology experts Paul Napper and Anthony Rao will help you break through your state of overwhelm by showing you how to access your personal agency with seven empowering principles: control stimuli, associate selectively, move, position yourself as a learner, manage your emotions and beliefs, check your intuition, deliberate and then act.
Featuring stories of people who have successfully applied these principles to improve their lives, The Power of Agency will give you the insights and skills to build your confidence, conquer challenges, and live more authentically.
Marketers are harnessing the enormous power of AI to drive unprecedented results
The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns―all in real time. What’s next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact.
The Invisible Brand provides an in-depth exploration of the risks and rewards of this epochal shift―while delivering the information and insight you need to stay ahead of the game.
Renowned technologist William Ammerman draws from his decades of experience at the forefront of digital marketing to provide a roadmap to our data-driven future. You’ll learn how data and AI will forge a new level of persuasiveness and influence for reshaping consumers’ buying decisions. You’ll understand the technology behind these changes and see how it is already at work in digital assistants, recommendation engines and digital advertising. And you’ll find unmatched insight into how to harness the power of artificial intelligence for maximum results.
As we enter the age of mass customization of messaging, power and influence will go to those who know the consumer best. Whether you are a marketing executive or concerned citizen, The Invisible Brand provides everything you need to understand how brands are harnessing the extraordinary amounts of data at their disposal―and capitalizing on it with AI.